Skip to main content


Positives and negatives of the Swift era
Johnnie Phillips, Sports Editor
Johnnie Phillips, editor, sports, Steele County Times

As much as I don’t want to believe that there could be a script in the NFL, I’m not entirely sure how to process what I witnessed over the course of this season.

I understand that hindsight is 20/20, but it just feels like we had to know that the fairy tale ending was inevitable with the Kansas City Chiefs winning a Super Bowl the year Taylor Swift became associated with the team.

According to Al-Jazeera, Swift brought in $331.5 million in brand value for the Chiefs and the NFL, making her even more of a valuable commodity.

How one person can generate so much buzz coming from a realm far outside of sports, I will never know.

However, what I can attest to is the fact that if there were ever going to be a year where something could play absolutely perfectly into the hands of the NFL, it would be the 2023-24 season.

Possibly one of the most famous people on the entire planet just accomplished a feat that I have been chasing for as long as I can remember by watching her team win a Lombardi Trophy.

While I now get another six months to ponder conspiracy theories about how the NFL is rigged before blindly supporting one of the league’s most choke-prone teams, I do think that there might actually be a positive side to the Swift era of the league.

One thing that I can speak to with certainty is that Swift is bringing a lot more female viewers to the sport.

As someone who grew up with a mom and sister who are knowledgeable about the game, it’s always fun to talk with them about their different perspectives of the game.

I think it’s great to see football grow its female audience because sports are one of the world’s great social connectors.

While I could use a little less Swift exposure on the TV broadcasts, if it means that my girl friends will tune in and follow the sport, then I’m all for it.

Sign up for News Alerts

Subscribe to news updates