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STEELE SPORTS

Positives and negatives of the Swift era
By
Johnnie Phillips, Sports Editor
Johnnie Phillips, editor, sports, Steele County Times

As much as I don’t want to believe that there could be a script in the NFL, I’m not entirely sure how to process what I witnessed over the course of this season.

I understand that hindsight is 20/20, but it just feels like we had to know that the fairy tale ending was inevitable with the Kansas City Chiefs winning a Super Bowl the year Taylor Swift became associated with the team.

According to Al-Jazeera, Swift brought in $331.5 million in brand value for the Chiefs and the NFL, making her even more of a valuable commodity.

How one person can generate so much buzz coming from a realm far outside of sports, I will never know.

However, what I can attest to is the fact that if there were ever going to be a year where something could play absolutely perfectly into the hands of the NFL, it would be the 2023-24 season.

Possibly one of the most famous people on the entire planet just accomplished a feat that I have been chasing for as long as I can remember by watching her team win a Lombardi Trophy.

While I now get another six months to ponder conspiracy theories about how the NFL is rigged before blindly supporting one of the league’s most choke-prone teams, I do think that there might actually be a positive side to the Swift era of the league.

One thing that I can speak to with certainty is that Swift is bringing a lot more female viewers to the sport.

As someone who grew up with a mom and sister who are knowledgeable about the game, it’s always fun to talk with them about their different perspectives of the game.

I think it’s great to see football grow its female audience because sports are one of the world’s great social connectors.

While I could use a little less Swift exposure on the TV broadcasts, if it means that my girl friends will tune in and follow the sport, then I’m all for it.

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